Posted by Jonathan on 3/24/2016
Ahhhh, you see a women in a store, better yet, the parking lot of the grocery store. A gentle wind blows her hair and her shimmering locks are aglow with shine, health, and beautiful highlights. You get home, unload your groceries, and on the counter sits a $7.00 box of home color with the big words on the front of the box: shimmer... shine, luster and ammonia free. After all, you stood in the color isle at the store for almost 15 minutes looking at hundreds of boxes trying to match your color.
But before we talk about anything else, let's talk about the “monster in the room”. Cost/budget/money. Stating the obvious, there are a lot of people who cannot afford to go to the salon and pay $50-$100.00 for a cut and color. Now, the real monster is that the average family goes out to dinner at least once or twice a week. They save money for vacation and college tuition's, and even go out to night clubs, buys new shoes, new shirts and pants, and on and on. Yet very few women have beauty budgets for themselves. But there sits the $7.00-$12.00 box of home color guaranteeing professional results.
Over my career as a color specialist and stylist, I have spent thousands and thousands of dollars learning to give each and every client the results each box guarantee's, and yet still, I'm not always perfect all of the time